The Ask

CAPE partnered with TradeStation to create Born to Trade — a brand platform that taps into the instinct, passion, and real-time mindset of true traders.

We built films that shift with the markets, updating to reflect the current bull, bear, or volatility conditions so traders feel what they’re facing right now.

Then we pushed it further. Each spot invites viewers to make a real trading decision and scan through QR or Connected TV for instant feedback, turning passive viewing into active participation.

Those choices then power personalized education and platform guidance, creating a 

loop that keeps traders learning, improving, and growing closer to TradeStation over time.